Marketing planning and objectives should be designed to increase – customer engagement, sales, and market share of the organization in the marketplace. Marketing Planning is primarily concerned with the first objective but it should lose focus of the Marketing Return on Investment (MROI). General Mills can achieve higher profitability doing two things – by increasing the sales & margins, or by reducing the costs of doing business. Marketing planning is critical for General Mills to engage customers to build a profitable relationship with them. Please email for Marketing Process Analysis based on latest data of General Mills Planning and executing functional activities such as marketing, finance, human resource management, technology etc.Designing a business portfolio that can maximize the return on firm’s resources and internal strengths.Setting the objectives and goals that General Mills needs to achieve to remain an ongoing concern.Defining the organization’s mission and vision.General Mills strategic planning team has four key critical tasks – What are the Four Steps of Strategic Planning that General Mills strategic team needs to take?
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